Tracy Watson is a marketing communications professional with over 25 years of experience in advertising and brand development. His background encompassing print and the web spans a variety of industries including retail, consumer electronics, and publishing. Involved in the launch of nearly 70 products since 1990, ranging from consumer electronics to business software, he has successfully directed the creative strategy on projects such as consumer/trade advertising, retail packaging, sales collateral, trade shows, channel marketing, new media development, multimedia presentations, and even software interface design. In the last decade, his emphasis has been on retail consumer products. As a marketing and advertising strategist, he has previously held positions in creative services for several Bay Area companies, and has worked with dozens more as a solo practitioner. His education includes a BFA degree in Graphic Design from the Pacific Northwest College of Art, in Portland, Oregon. Tracy has also earned awards for his work in direct mail and retail packaging.